Privacy policy

Controller for processing in accordance with the GDPR

The controller within the meaning of the General Data Protection Regulation (GDPR) and other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is

Münsterland e.V.
Association for the promotion of the Münsterland
Airportallee 1
at FMO Airport Münster/Osnabrück
48268 Greven
www.muensterland.com

Privacy policy

We, the Association for the Promotion of the Münsterland, represented by the Executive Board Mr. Andreas Grotendorst, Airportallee 1 at FMO Airport Münster/Osnabrück, 48268 Greven welcome you to our website and appreciate your interest. The protection of your personal data is important to us and this is a matter of course for us. We therefore conduct our activities in accordance with the applicable legal provisions on the protection of personal data and data security. We would be pleased to inform you about how we process your personal data and for what purposes.

Data protection officer

If you have any further questions regarding the handling of your personal data, please do not hesitate to contact our data protection officer:
Mr. Markus Heinrich, lawyer
c/o Wolter Hoppenberg Rechtsanwälte Partnerschaft mbB
Münsterstraße 1-3
59065 Hamm
E-mail: datenschutz@muensterland.com

1 What is personal data?

The term personal data is defined in the Federal Data Protection Act and the GDPR. According to this, personal data is all data that can be related to you personally. This includes, for example, your name, your address, your user behavior or your IP address.

2 Scope of anonymous data collection and data processing

Unless otherwise stated in the following sections, no personal data is collected, processed or used when you use our website. However, through the use of analysis and tracking tools, we receive certain technical information based on the data transmitted by your web browser (e.g. browser type/version, operating system used, previously visited websites). We evaluate this information solely for statistical purposes.

3 Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for the processing of personal data concerning you, Art. 6 para. 1 lit. a GDPR serves as the legal basis for the processing of personal data.
When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary to take steps at the request of the data subject prior to entering into a contract.
Insofar as the processing of your personal data is necessary to fulfill a legal obligation to which we as the controller are subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis for the processing of your personal data.
If the processing of personal data is necessary to protect your vital interests or the vital interests of another natural person, Art. 6 para. 1 lit. d GDPR serves as the legal basis for the processing of your personal data.
If the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us, Art. 6 para. 1 lit. e GDPR serves as the legal basis for the processing of your personal data.
If the processing is necessary to safeguard our legitimate interests or those of a third party and if your interests, fundamental rights and freedoms do not outweigh the former interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing of personal data.

4 use of cookies

Our website uses cookies. Cookies are data that are stored on your computer system by the Internet browser. The cookies can be transmitted to a page when it is called up and thus enable the user to be assigned. Cookies help to simplify the use of websites for you. We only use cookies for the purpose of obtaining information about the use of our website and for statistical purposes.
It is possible to object to the setting of cookies at any time by changing the settings in your internet browser. Cookies that have been set can also be deleted. Please note that if you deactivate cookies, you may not be able to use all the functions of our website to their full extent. The data collected from you in this way can be pseudonymized by technical precautions. It is therefore no longer possible to assign the data to the accessing user. The data is not stored together with your other personal data.
The legal basis for the processing of your personal data using technically necessary cookies is Art. 6 para. 1 lit. f GDPR. The legal basis for the processing of your personal data using cookies for analysis purposes is determined by your consent in accordance with Art. 6 para. 1 lit. a GDPR.

5 Creation of log files

Every time our website is accessed, data and information is recorded by an automated system. This is stored in the server's log files and the log files of our system. This data is not stored together with other personal data about you.

The following data may be collected:
- Information about the browser type and version used
- The operating system you use
- The Internet service provider you use
- Your IP address
- Date and time of access
- Websites from which your system accessed our website
- Websites accessed by the user's system via our website

6 Registration on our website

If you use the option to register on our website by providing personal data, the data will be transmitted to us in the respective input mask. The data is stored by us exclusively for internal use. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

When you register, your IP address and the date and time of registration are stored. This is to prevent misuse of the services. Your data will not be passed on to third parties. An exception applies if there is a legal obligation to pass it on.

Providing the data when registering is necessary for the provision of content or services. As a registered person, you have the option of deleting or changing your stored data at any time. You can receive information about your stored personal data at any time.

7 Newsletter

If you subscribe to our company's newsletter, the data in the respective input mask will be sent to us. Registration for our newsletter takes place using a so-called double opt-in process. This means that after registering, you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can register with someone else's email address.

When you register for the newsletter, your IP address and the date and time of your registration are saved. This is to prevent misuse of the services or the email address of the person concerned. The data will not be passed on to third parties. An exception exists if there is a legal obligation to pass on the data.
The data will only be used to send the newsletter. You can cancel your subscription to the newsletter at any time. You can also revoke your consent to the storage of personal data at any time. For this purpose, there is a corresponding link in every newsletter.
The legal basis for processing the data after registering for the newsletter is Art. 6 Para. 1 lit. a GDPR if you have given your consent. The legal basis for sending the newsletter as a result of the sale of goods or services is Section 7 Para. 3 UWG.

8 Ways to contact us

On our website you will find a contact form that can be used for electronic contact. Alternatively, you can contact us using the email address provided. If you contact us via one of these channels, the personal data you have provided will be automatically stored. The storage is solely for the purposes of processing or contacting you. The data will not be passed on to third parties. The legal basis for processing the data if you have given your consent is Art. 6 (1) lit. a GDPR.
The legal basis for processing the data that is transmitted when sending an email is Art. 6 (1) lit. f GDPR. If the email contact is aimed at concluding a contract, Art. 6 (1) lit. b GDPR is also the legal basis for processing.
The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. For the personal data from the input mask of the contact form and those that were sent by email, this is the case when the respective conversation with you has ended. The conversation is ended when it can be inferred from the circumstances that the matter in question has been conclusively clarified.
The personal data additionally collected during the sending process will be deleted after a period of seven days at the latest.

9 Comment function

If you leave comments on the blog, the user name you previously chose will be saved in addition to the information you provide via the input mask. This is for our security, as we as providers can be held liable for illegal content on our website, even if this content is brought to our site through comments from third parties.

10 Arranging accommodation and experience offers

We collect personal data from you to arrange accommodation and experience modules on this website. This data includes: a. Gender (Mr./Mrs.) b. First name c. Last name d. Address (street, zip code, city) e. E-mail address Your personal data will only be passed on or otherwise transmitted to third parties if we are legally obliged to do so or if you have previously given us your consent. You have the right to revoke your consent at any time with effect for the future. We store the data in the TOMAS database of my.IRS GmbH, Dornierstr. 4, 82178 Puchheim. Your data will be deleted taking into account the statutory retention periods. Your personal data will be transmitted to the service provider for the purpose of fulfilling a contract and providing services. The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which permits the processing of data to fulfill a contract or pre-contractual measures.

11 Registration for events

When you or third parties (e.g. employer or legal guardian) register for events organized by Münsterland e.V., the contact details and, if applicable, bank details you provide will be processed in order to organize and hold the respective event and, if applicable, to issue certificates of participation and invoices. Your data will be processed on the basis of Art. 6 Para. 1 lit. b GDPR (contract/preliminary contract). Your personal data will be transmitted to: a. for paid events to the accounting department of Münsterland e.V., b. to cooperation partners; You can always find out which partners these are in the invitation to the respective event c. to third parties if we are legally obliged to do so or if you have consented to the data transfer in advance, or if the event takes place in another company or venue, if necessary for admission control, d. if necessary to processors who have been commissioned to organize and hold an event, scanning service providers, hosts and other IT service providers as well as external administrators, maintenance and remote maintenance, disposal of files/data carriers. The data is deleted in compliance with the statutory retention periods and in relation to the invoicing after ten years.

12 Photos and/or film recordings of the events

The events may be covered by the media in the form of photos and/or film recordings. These recordings are usually published on the Münsterland e.V. website and possibly on social media channels in connection with reporting on the event. Photos may be passed on to the regional press for reporting purposes.

The legal basis for processing your personal data is: Art. 6 Para. 1 lit. a GDPR and Art. 6 Para. 1 lit. e GDPR.
You can revoke your consent at any time with effect for the future by email to in-fo@muensterland.com / datenschutz@muensterland.com, in writing or by telephone. If you revoke your consent, your personal data will be removed from the website promptly. In the case of printed media (reports, leaflets, advertising brochures), the printed products of the old edition that are still in stock will be completely used up. In the case of group photos, the individual person may be pixelated or the photo may be removed.
If the data was processed on the basis of Art. 6 Para. 1 lit. e GDPR, you can object to this processing at any time in accordance with Art. 21 Para. 1 S. 1 GDPR.

We would like to point out that the data is placed on the website and may be transferred to countries outside the European Union. We do not know who receives the data and whether your personal data may be further processed. Printed media may also be passed on if necessary.

13 Routine deletion and blocking of personal data

We process and store your personal data only for as long as is necessary to achieve the purpose of storage. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject.
As soon as the purpose of storage ceases to apply or a storage period prescribed by the aforementioned regulations expires, the personal data is routinely blocked or deleted.

14 Rights of the data subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis us as the controller:

14.1 Right to information

You can request confirmation from us as to whether personal data concerning you is being processed by us.
If such processing is taking place, you can request the following information from us:
a. the purposes for which the personal data is processed;
b. the categories of personal data being processed
c. the recipients or categories of recipients to whom your personal data have been or will be disclosed
d. the planned duration of the storage of your personal data or, if specific information on this is not possible, criteria for determining the storage period
e. the existence of a right to rectification or erasure of your personal data, a right to restriction of processing by us or a right to object to such processing
f. the existence of a right to lodge a complaint with a supervisory authority
g. all available information about the origin of the data if the personal data is not collected directly from you
h. the existence of automated decision-making including profiling in accordance with Art. 22 (1) and (4) GDPR and - at least in these cases - meaningful information on the logic involved and the scope and intended effects of such processing for you.
You have the right to request information as to whether your personal data is transferred to a third country or to an international organization. In this context, you may request to be informed of the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.

14.2 Right to rectification

You have a right to rectification and/or completion if your processed personal data is incorrect or incomplete. We must make the correction without delay.

14.3 Right to restriction of processing

You may request the restriction of the processing of your personal data under the following conditions:
a. if you contest the accuracy of your personal data for a period enabling the controller to verify the accuracy of the personal data;
b. the processing is unlawful and you oppose the erasure of the personal data and request the restriction of their use instead
c. the controller no longer needs the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defense of legal claims; or
d. if you have objected to processing pursuant to Art. 21 (1) GDPR pending the verification whether the legitimate grounds of the controller override your grounds.
If the processing of your personal data has been restricted, this data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.
If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

14.4 Right to erasure

14.4.1 You can demand that we delete your personal data immediately. We are obliged to delete this data immediately if one of the following reasons applies:
a. The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
b. You withdraw your consent on which the processing was based pursuant to Art. 6 para. 1 lit. a or Art. 9 para. 2 lit. a GDPR and there is no other legal basis for the processing.
c. You object to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) GDPR.
d. The personal data concerning you has been processed unlawfully.
e. The deletion of personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States.
f. The personal data concerning you have been collected in relation to the offer of information society services referred to in Art. 8 (1) GDPR.
14.4.2 If we have made your personal data public and are obliged to delete it in accordance with Art. 17 para. 1 GDPR, we will take appropriate measures, including technical measures, taking into account the available technology and the implementation costs, to inform the data controllers that you as the data subject have requested the deletion of all links to this personal data or of copies or replications of this personal data.
14.4.3 The right to erasure does not exist if the processing is necessary
a. for exercising the right of freedom of expression and information;
b. for compliance with a legal obligation which requires processing by Union or Member State law to which the controller is subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller

14.5 Right to information

If you have asserted the right to rectification, erasure or restriction of processing against us, we are obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed by us about these recipients.

14.6 Right to data portability

You have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us, provided that
a. the processing is based on consent pursuant to Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR or on a contract pursuant to Art. 6 para. 1 lit. b GDPR and
b. the processing is carried out by automated means.
In exercising this right, you also have the right to have your personal data transmitted directly from us to another controller, insofar as this is technically feasible. The freedoms and rights of other persons must not be affected by this.
The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

c. for reasons of public interest in the area of public health pursuant to Art. 9 para. 2 lit. h and i and Art. 9 para. 3 GDPR
d. for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Art. 89 para. 1 GDPR, insofar as the right referred to in para. 1 is likely to render impossible or seriously impair the achievement of the objectives of that processing; or
e. for the establishment, exercise or defense of legal claims

14.7 Right to object

You have the right to object, on grounds relating to your particular situation, at any time to processing of your personal data which is based on point (e) or (f) of Article 6(1) GDPR, including profiling based on those provisions.
We will then no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.
If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purpose of such marketing; this also applies to profiling insofar as it is associated with such direct marketing.
If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.
You have the option, in connection with the use of information society services - notwithstanding Directive 2002/58/EC - to exercise your right to object by means of automated procedures that use technical specifications.

14.8 Right to withdraw the declaration of consent under data protection law

In accordance with Art. 7 para. 3 sentence 1 GDPR, you have the right to withdraw your declaration of consent under data protection law at any time. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

14.9 Automated decision-making in individual cases, including profiling

Pursuant to Art. 22 (1) GDPR, you have the right not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision:
a. is necessary for the conclusion or performance of a contract between you and the controller,
b. is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard your rights and freedoms and legitimate interests; or
c. is made with your express consent.
However, these decisions may not be based on special categories of personal data pursuant to Art. 9 para. 1 GDPR, unless Art. 9 para. 2 lit. a or g applies and appropriate measures have been taken to protect the rights and freedoms as well as your legitimate interests.
With regard to the cases referred to in a. and c., we shall take reasonable measures to safeguard the rights and freedoms and your legitimate interests, including at least the right to obtain our intervention, to state your own position and to challenge the decision.

14.10 Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of your personal data infringes the GDPR.
The supervisory authority with which the complaint has been lodged will inform you of the status and outcome of your complaint, including the possibility of a judicial remedy pursuant to Art. 78 GDPR.

15 Disclosure of data to third parties

15.1 Google Analytics and conversion tracking

a. Description and purpose
We use the “Google Analytics” service on our website. “Google Analytics” is provided by Google LLC. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) to analyze website usage by users. The service uses “cookies” - text files that are stored on your end device and enable your use of the website to be analyzed. The information collected by the cookies is usually sent to a Google server in the USA and stored there.
If necessary, Google Analytics is extended on this website by the code “gat._anonymizeIp();” in order to ensure an anonymized collection of your IP addresses (so-called IP masking).
Your IP address is truncated within the member states of the EU and the European Economic Area. This shortening eliminates the personal reference of your IP address. As part of the contract data agreement that the website operators have concluded with Google LLC, Google LLC uses the information collected to analyze website usage and website activity and provides services related to Internet usage.
b. Legal basis
The legal basis for use is Art. 6 para. 1 lit. a GDPR in conjunction with Art. 49 para. 1 lit. a GDPR. Art. 49 para. 1 lit. a GDPR, if the anonymized data collection by means of the code “gat._anonymizeIp” does not take place. Otherwise, in particular in the case of the use of “gat._anonymizeIp”, Art. 6 para. 1 lit. f GDPR is the legal basis.
c. Recipient
The data is usually transferred to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
d. Transmission to third countries
The data is transferred to a Google server in the USA and stored there. The personal data is transmitted on the basis of Art. 46 and/or Art. 49 para. 1 lit. a GDPR.
e. Duration of the processing
The data sent by us and linked to cookies, user identifiers (e.g. user ID) or advertising IDs are stored for 26 months by default and then automatically deleted.
f. Possibility of objection
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser add-on. Opt-out cookies prevent the future collection of your data when you visit this website. To prevent Universal Analytics from collecting data across different devices, you must opt out on all systems used.
g. Contractual or legal obligation
There is no contractual or legal obligation to provide the data.
h. Further data protection information via link

https://policies.google.com/?hl=de&gl=del

https://policies.google.com/privacy?hl=de&gl=de

15.2 Google Tag Manager

a. Description and purpose
We use Google Tag Manager on our website. Google Tag Manager is a solution from Google LLC that allows companies to manage website tags via an interface. Google Tag Manager is a cookie-free domain that does not collect any personal data. Google Tag Manager triggers other tags, which in turn may collect data. We hereby point this out separately. The Google Tag Manager does not access this data. If a deactivation has been made by the user at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. Google uses pseudonyms for this purpose. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can find more information about Google Tag Manager at: https://www.google.com/intl/tagmanager/
b. Legal basis
The legal basis is your consent pursuant to Art. 49 para. 1 lit. a GDPR.
c. Recipient
The data is usually transferred to a Google server in the USA and stored there.
d. Transmission to third countries
The data is transferred to a Google server in the USA and stored there. The personal data is transmitted on the basis of Art. 46 and/or Art. 49 para. 1 lit. a GDPR. A list of the Google subcontractors used can be found at the following link
https://privacy.google.com/businesses/subprocessors/
e. Duration of processing
The data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. In addition, the data will be deleted if you withdraw your consent or request the deletion of your personal data.
f. Possibility of objection
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
g. Contractual or legal obligation
The provision of personal data is not required by law or contract and is not necessary for the conclusion of a contract. You are also not obliged to provide the personal data. However, failure to provide it may mean that you will not be able to use our website or will not be able to use it to its full extent.
h. Further data protection information via link
Further information on terms of use and data protection can be found at
https://policies.google.com/?hl=de&gl=del

https://policies.google.com/privacy?hl=de&gl=de

15.3 Google Maps

a. Description and purpose
We use Google Maps API to visually display geographical information on our website. When you use Google Maps, Google also collects, processes and uses data about your use of the Maps functions.
b. Legal basis
The legal basis for the processing of personal data is the legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.
c. Recipient
The data is usually transferred to a Google server in the USA and stored there.
d. Transmission to third countries
The data is transferred to a Google server in the USA and stored there. Your personal data is transmitted on the basis of Art. 46 GDPR. A list of the Google subcontractors used can be found at the following link https://privacy.google.com/businesses/subprocessors/
e. Duration of processing
The data sent by us and linked to cookies, user identifiers (e.g. user ID) or advertising IDs are stored for 26 months by default and then automatically deleted.
f. Possibility of objection
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
g. Contractual or legal obligation
There is no contractual or legal obligation to provide the data.
h. Further data protection information via link

https://policies.google.com/privacy?hl=de&gl=del

15.4 Facebook Pixel

a. Description and purpose
We use the so-called Facebook pixel from Facebook Inc, 1 Hacker Way, Menlo Park, California 94025, USA, to recognize your user behavior. This is an analysis tool that can be used to measure the effectiveness of advertising. It is a code snippet for the website that can be used to measure, optimize and build target groups for advertising campaigns. Conversion measurement allows us to track across devices (including cell phones, tablets and desktop computers) what actions you take after seeing our Facebook ads. By creating a Facebook pixel and adding it to our pages where conversions take place (e.g. the purchase confirmation page), we can determine whether you convert as a result of our Facebook ads. The pixel is used to further monitor the actions you take after clicking on our ads. Here we can determine on which device you saw the ad and on which devices you ultimately carried out the conversion.
According to Facebook, the data collected includes
aa. HTTP headers
HTTP headers contain a range of information that is sent via a standard web protocol between any browser request and any server on the Internet. HTTP headers contain information such as your IP addresses (which in Germany can only be analyzed at the general country level), information about your web browser, page location, document, URI reference and user agent of the web browser.
bb. Pixel-specific data
This includes the pixel ID and Facebook cookie data used to link events to a specific Facebook advertising account and assign them to you if you are known to Facebook.

cc. Optional values
Developers and marketers can optionally send additional information about the visit via standard and custom data events. Typical custom data events include information about whether a purchase was made on a page, the conversion value and much more.
With your consent, we use the “visitor action pixel” of Facebook Inc (1 Hacker Way, Menlo Park, California 94025, USA) or, if you are based in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, within our website. This conversion tool allows us to track your actions after you have seen or clicked on a Facebook ad. This is used to monitor and analyze the effectiveness of our Facebook ads for statistical and market research purposes. Although we can only recognize this data in anonymized form, this data is also stored and processed by Facebook. We do not know exactly what Facebook does with this data, but it can be assumed that Facebook can and will link this data to your Facebook account. Facebook can use this information for the purposes of advertising, market research and the needs-based design of Facebook pages. For this purpose, Facebook and its partners create usage, interest and relationship profiles, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services associated with the use of Facebook. Cookies may also be stored on your PC for this purpose. The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your rights in this regard and setting options to protect your privacy can be found in Facebook's data protection information.
The data may be merged with other Facebook services, such as Custom Audiences.
b. Advanced matching
Advertisers can optionally activate the advanced matching function of the Facebook pixel by sending encrypted information such as email address or telephone number to Facebook. Advertisers can send one or more of the following identifiers for matching: Email address, phone number, first name, last name, city, state, zip code, date of birth or gender.
c. Legal basis
The legal basis for the processing is your consent pursuant to Art. 49 para. 1 lit. a GDPR.
d. Recipient
The recipient of the data is Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) and Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
e. Transmission to third countries
The infrastructure that serves as the physical host for the advertising account is located in the US Facebook data centers in Oregon and North Carolina and in Lulea, Sweden. The data is transferred to a server in the USA and stored there. The personal data is transmitted on the basis of Art. 49 and/or Art. 46 GDPR.
f. Duration of the processing
According to Facebook, the data sent to Facebook by the Facebok pixel is stored for 180 days. After this time, your data will be encrypted and anonymized by Facebook. Further information on the storage period can be found under “Data storage, deactivation and deletion of accounts” at
https://de-de.facebook.com/about/basics/privacy-principles

g. Possibility of revocation
You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: www.facebook.com/settings. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
h. Contractual or legal obligation
The provision of personal data is not required by law or contract and is not necessary for the conclusion of a contract. You are also not obliged to provide the personal data. However, failure to provide it may mean that you will not be able to use this function of our website or will not be able to use it to its full extent.
i. Further data protection information via link
Further information on terms of use and data protection can be found at
https://www.facebook.com/about/privacy

Further information on the Facebook pixel can be found here:
https://www.facebook.com/business/help/651294705016616

15.5 Facebook Lead Ads

We use the “Lead Ads” function from Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”) to collect and process certain personal data from interested parties – so-called leads – via a contact form displayed on Facebook websites (so-called “instant form”). The content and scope of the data requested in this form depends on the orientation of the respective lead campaign.

The processing of the data is strictly tied to the purposes pursued with the respective lead ad campaign. These purposes are clearly stated in the lead ad or on the form provided before the specified data is transmitted. Depending on the orientation of the lead ad campaign, the legal basis for data processing is either your express consent in accordance with Art. 6 (1)(a) GDPR (e.g. for direct advertising measures such as registering to receive an email newsletter) or our legitimate interest in optimally marketing our offer in accordance with Art. 6 (1)(f) GDPR. The data will not be passed on to third parties.
As part of the aforementioned services, data transmitted via instant forms may be stored on servers of Meta Platforms, Inc., 1601 Willow Rd, Menlo Park, CA 94025, USA.
For more information on data processing via Facebook Lead Ads, see Facebook's data policy at: https://de-de.facebook.com/privacy/explanation.

16 data transfer to third countries

We may transfer your personal data to a third country. In principle, we can provide various suitable guarantees to ensure that an adequate level of protection is established for the processing operations. It is possible to transfer data on the basis of an adequacy decision, internal data protection regulations, approved codes of conduct, standard data protection clauses or an approved certification mechanism in accordance with Art. 46 para. 2 lit. a - f GDPR.
If we carry out a transfer to a third country on the legal basis of Art. 49 para. 1 a GDPR, you will be informed at this point about the possible risks of data transfer to a third country.
There is a risk that the third country receiving your personal data may not have an equivalent level of protection compared to the protection of personal data in the European Union. This may be the case, for example, if the EU Commission has not issued an adequacy decision for the respective third country or if certain agreements between the European Union and the respective third country are declared invalid. Specifically, there are risks in some third countries with regard to the effective protection of EU fundamental rights through the use of surveillance laws (e.g. USA). In such a case, it is our responsibility and that of the recipient to assess whether your rights in the third country enjoy an equivalent level of protection as in the Union and can also be effectively enforced.
However, the General Data Protection Regulation should not undermine the level of protection for natural persons guaranteed throughout the Union when personal data is transferred from the Union to controllers, processors or other recipients in third countries or to international organizations, even if personal data is transferred from a third country or from an international organization to controllers or processors in the same or another third country or to the same or another international organization.

17 integration of other third-party services and content

a. Purpose and description
Third-party content, such as videos, fonts or graphics from other websites, may be integrated into our online offering. This always presupposes that the providers of this content (hereinafter referred to as “third-party providers”) are aware of your IP address. Without the IP address, they would not be able to send the content to your browser. The IP address is therefore required to display this content. We endeavor to only use content whose respective providers only use the IP address to deliver the content. However, we have no influence on whether the third-party providers store the IP address, e.g. for statistical purposes. If we are aware of this, we will inform you about it. We would like to provide and improve our online offering through these integrations.
b. Legal bases
In all other cases, our legitimate interest in a corresponding presentation of our online presence and in user-friendly and economically efficient services on our part is the corresponding legal basis, Art. 6 para. 1 lit. f GDPR. Further information can be found in the respective data protection information of the providers.
c. Contractual or legal obligation
The provision of your personal data is not required by law or contract and is not necessary for the conclusion of a contract. You are also not obliged to provide the personal data. However, failure to provide it may mean that you will not be able to use this function or will not be able to use it to its full extent.

18 duration of the storage of personal data

Your personal data will be stored for the duration of the respective statutory retention period. After this period has expired, the data will be routinely deleted unless there is a need to initiate or fulfill a contract.

19 security

We have taken extensive technical and operational precautions to protect your data from accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security procedures are regularly reviewed and adapted to technological progress. In addition, we ensure data protection on an ongoing basis by constantly auditing and optimizing our data protection organization.

In case of unintentional deviations, the German version of the text applies (Im Falle von versehentlichen Abweichungen ist die deutsche Version des Textes einschlägig).